Business Strengths

We are committed to delivering the best in class Products & services to our customers each day.

Widespread Global Presence

We truly have global presence with our brands sold in over 70 countries distributing through wide retail and wholesale sales network with offices in 7 countries.

Highly Vertically Integrated

From the product conceptualization stage, through to the design stage, through to the production stage, through to the Quality Control stage, through to our sales & marketing offices and distribution network; we can truly say we are a globally integrated company with many functions done in-house.

World Class R&D function

We do all our Research & development in house, through 2 highly developed R&D and Innovation centers and have a deep level of vertical integration via in-house injection moulding, metallizing, printing & decoration units. This allows us to be firmly on top of quality from end to end of the supply chain.

Great Diversity & Experience of our employees.

We employ over 1000 people worldwide, from more than 20 different nationalities. Our teams are spread across 7 different global locations. The fact that we have such a diverse workforce across such a wide number of different nationalities is a reflection we have never & will never discriminate on the basis of gender, religion or nationality.

Huge Range of Product & Brand manufacturing capabilities

We design and develop a huge range of different products within the fragrance, aerosol, colour cosmetics & personal care categories. Our 2 manufacturing units enables us to manufacture in bulk; with a lot of functions done in-house, it reduces production lead time; and wide range of new machinery allows us to be more flexible in our manufacturing.

Highly Established Global Supply Chain & Distribution Network

We have our distribution offices across 5 countries & our brands are sold in a variety of different channels globally, ranging from beauty stores, drug stores, general merchandise stores, fashion stores, pharmacy stores, apparel stores, discounters, mass merchandisers, fragrance shops and eCommerce channels.

45 Years of Industry Experience

In this industry since 1974, we have grown to become of one the largest manufacturing company offering wide range of product categories.

Highly Developed Manufacturing Operations

The group’s state-of-the-art manufacturing units are located in the U.A.E & India. We have just set-up a brand new, fully customized manufacturing plant in India with an incredibly high level of vertical integration.

Working with & Catering to some of the Biggest Customers & Brand Owners globally

We cater to some of the biggest retailers in the world including Wal Mart, Tesco, Carrefour, Lulu, Asda, Sainsbury’s, Walgreens, Target, Dollar General, Family Dollar, Auchan, Franprix, Monoprix and CVS Pharmacy – to name a few. And we have worked with some of the world class brands such as CR7, Elizabeth Arden, Scholl, Fogg, Yardley london, Enchanteur and more providing them entire turn key solutions.

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