Business Overview

We have TWO sides to our business, one is our OWN LABEL division, while the other is our PRIVATE LABEL division.

Under these we develop brands and products across our FOUR main product parallels; FRAGRANCES, PERSONAL CARE & BEAUTY, COLOUR COSMETICS & DEODORANTS.



On the OWN BRANDS side, we Design, Develop, Manufacture and Distribute a wide range of fully owned brands of ours across the Fragrance, Personal Care & Beauty, Deodorants, Colour Cosmetics sectors. Some of our brands have been present in the market for more than 40 years. We sell our brands in over 70 countries globally.



In our PRIVATE BRANDS division, we work with a select few long term partners, to Design, Develop and Manufacture products under their brands. We work with brand owners as well as major retailers globally. We offer turn-key solutions, that range from Innovation Identification, Design & Development, Sampling, Sourcing, Manufacturing & Distribution.

A Summary of Our Business Model

Turn Key Projects

We undertake complete Project Management, from the Idea Development stage, through to R&D, through to Sourcing, through to Production all the way through to delivering quality checked, finished goods to your door.

Highly Ethical Organisation

Our reputation is unparalleled in this industry, our word is our bond. We do not do any animal testing and have won numerous Environmental Awards.

Excellent Quality Control

We are compliant with the majority of the major European & American quality requirements and import regulations such as FDA and ECOSMA. We follow a US military-grade QC inspection system, that inspects both incoming and outgoing goods.

Capability To Produce

We design and develop a huge range of different products within the Fragrance, Aerosol, Colour Cosmetics & Personal Care categories. We are always willing to build new technical capabilities something we have done often.

Wide Sales & Distribution Network

We have worldwide operations with sales & marketing offices or distribution offices located across the world. Our products are available in over 70 different countries, with our associations in these countries spanning 40+ years.

Excellent R&D Capability

We have 2 R&D centres, managed by industry professionals, that have a constant yearly investment poured into them to ensure our products are innovative and effective.

Flexible Manufacturing

Years of investment into manufacturing have left us with a wide range of high speed automatic, semi-automatic and manual lines.

Duty Benefits

Manufacturing in the U.A.E & India allows us to enjoy duty benefits in a wide range of trade zones, which is then passed onto our customers. It also allows us to protect our customers and us from tariffs.

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